It should be a great time to be in London this summer what with all the events taking place for the Queen’s Diamond Jubilee and, of course, the Olympics. But what’s also great to know is that British menswear is to be thrust in to the spotlight with the London Collections: Men.
It’s a showcase of style and culture, with over 55 designers confirmed to participate, to be launched on June 14 at St James’s Palace by none other than HRH The Prince of Wales, and running until Sunday June 17.
Prince Charles is of course well noted for his dapper style, so it’s fitting that he should be the man to promote the breadth of menswear design to a global audience embracing heritage brands, iconic designers – including Paul Smith and Margaret Howell, as well as emerging design talent.
It’s also a chance to champion British skills, textiles and HRH’s campaign for British wool and, significantly, an opportunity for
London to pip Pitti Uomo in Firenze (19-22 June) to the post in terms of being the first real dates on the menswear map, which of course Pitti usually is every season. It’s not quite the Italian Job, but you could see Noel Coward’s Bridger character doing the royal wave in appreciation!
To celebrate the launch of London Collections: Men, the British Fashion Council has released a series of short films, highlighting the strength in men’s fashion. Check out the first of below.
Tom Bottomley, deputy editor, MWB magazine